Social Bookmarking Training - Make the Most of This Great Marketing Opportunity

Social bookmarking has become an important online marketing tool. It can be used alone, but is more effective as part of an overall social media marketing strategy. Using social bookmarking within your online marketing plan will give you a low-cost and effective method for promoting your business.

Social Bookmarking Defined

Much like the Favorites menu in your web browser, social bookmarking allows you to save websites, online articles and blog posts that are of interest to you. Unlike your Favorites folder, these bookmarks are stored online, so you can access them from any computer with an Internet connection.

Not only can you save bookmarks, you can tag them with your own "keywords", so you can group posts about similar topics together for recalling later.

Now here's where the social aspect comes in. People using a bookmarking site can see the bookmarks that others have created, and add comments to them.

For example, let's say you searched for "travel" on a site like delicious. You could then drill down to a city you want to explore, like "Toronto". From there you can find articles or posts of interest to you, like "48 Hours in Toronto - National Geographic Traveler". You can check out this link and, if you like it, add it to your bookmarks. You can then add a comment.

There's more. This link will have a user attached to it. You can look at that user's other bookmarks, to see if there is anything else you might want to investigate, and then add those links to your bookmarks.

And one final note - the tags you see on a user's page are of potentially greater value than the results you get from a search engine. Why? Because those links have been evaluated by a human being, not a computer that only knows how to search for keywords. When you see "Toronto travel" you know that the person who read it is not listing the article because it matches some algorithm, but because they found some value in it.

Marketing with Social Bookmarking

Using a social bookmarking site is one thing. Turning it into an effective marketing tool is quite another. Social bookmarking training can teach you how to take a social bookmarking site and use it to your advantage.

You can learn how to select tags that relate well to your business. With the right words, you can boost the keyword relevance of your website and generate a lot more incoming links.

You can find out what tag clouds are and how to use them. You can also figure out how to use automatic tools for bookmarking.

And, perhaps most importantly, you can learn which sites suit your business best. Digg? Delicious? Reddit? StumbleUpon? It's hard to know where to start. The right training can demystify these sites and get you on the right track.

If you want a cost-effective marketing tool for your business, check out social bookmarking. The training requires a small commitment of your time and money, but it offers huge payoffs.

For more information on Social Bookmarking or Social Media Marketing visit SEOtrainingtoronto

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